The 2014 Handbuilt Motorcycle Show

“The Handbuilt Motorcycle Show is a showcase of builders and craftsmen, combining skill, knowledge and ingenuity to create one-of-a-kind handcrafted machines.  These artists add fuel to a revolution in the making, one that encourages people to explore the unrivaled satisfaction and joy of creating something with one’s own hands.”

REV’IT! was in Austin, Texas over the weekend over the weekend for a downtown celebration of custom bikes and builders, where art and fashion collided with top names in American custom motorcycle design.

In keeping with the spirit of the show, REV’IT! commissioned Austinites Brian Philips, Fort Lonesome, Rich Cali and Logan Hirsch to add original, custom design to four leather Roamer jackets from the Spring/Summer 2014 urban collection. The artists used traditional techniques from embossing to chain-stitching to create works reflecting a long tradition of American motorcycle culture. The commission was a nod to the show’s mission to revive physical craftsmanship through the medium of motorcycles — and a way to highlight a growing REV’IT! urban line.  

REV’IT!-sponsored Moto GP rider Alvaro Bautista made a special appearance on Friday night, enforcing the idea of a common bond between all motorcyclists, no matter the genre. Show-goers were also treated to prints from the Oil & Ink Vintage Motorbike Print Exposition, photography from Lumiere Tintype, and free showings of the infamous “Wall of Death” (which drew gasps and cries of delight every hour on the hour).

Housed in a renovated warehouse in one of Austin’s hottest neighborhoods, the show paid homage to the growing league of design-driven motorcyclists and drew several thousand spectators over its two day run. REV’IT! looks forward to expanding the partnership with the Handbuilt Motorcycle Show in the future.

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