Being part of the coolness: REV’IT! at Wheels and Waves

From June 12 to June 15 the coastal surroundings of beautiful Biarritz were decorated by a unique blend of surfers, bike enthusiasts, vintage motorcycles, and their builders. Together with our urban setting we took part in the event, which meant being right in the middle of the one-off atmosphere that surrounded Wheels and Waves.

There could not have been a better place in Biarritz than the iconic lighthouse front. If overwhelmed by the presence of all the detailed build motorcycles, just a few steps where enough to find yourself overlooking the beautiful beach accompanied by more than enough sunlight to give you a proper Southern French tan.

The four days of Wheels and Waves passed quickly as the days were full of chatting with enthusiasts, getting feedback, and talking bikes. The artwork on our Flatbush jacket looks to be completely full, so make sure to send in your picture of you and the jacket if you participated in the contest. Who knows, it might be you who gets the chance to pick one of our cool urban jackets for free.

If you were not at Wheels and Waves this year you should put it on your calendar for next year. It has been growing since its first edition and judging on all the people we talked to it is going to be an even more impressive event next year. We know we’re looking forward to it!


REV’IT! at The Bike Shed BSMC III Event

Vikki and The Bike Shed army
On May 24 and 25 we took our urban collection of vintage jackets, jeans and footwear across the channel to participate in the third edition of The Bike Shed‘s BSMC event. Whoever set foot in the London based Tobacco Dock during the event will agree that whatever expectations you might have had in advance, BSMC III exceeded them by far.

Entering the iconic Tobacco Dock location meant entering a world created with attention to even the slightest detail. If it’s café racers, scramblers, brat style motorcycles or bobbers that you’re into, this was the event to be. Both quality and quantity of bikes were of high level, which got people gasping at the bikes to get every detail in. Quality found its way to every aspect of the event, therefore only exhibitors of relevant products with a setting to match the event were found on this third edition of the BSMC event. One quick look around showed that all exhibitors understood this idea very well; everybody looked the part.

Two days of BSMC III ended up showing a great vibe, unique atmosphere and a very enthusiastic crowd. All this was drawn by the combination of beautiful bikes, a unique location and above all an organization that ran like clockwork. For REV’IT! it meant interacting with a crowd that showed a great interest in our products on both the design side as well as the safety side of it.The fact that we show respect to the past in our designs while at the same time showing modern day technology on the inside really hit the spot.

If you missed out on BSMC III be sure to look out for the next edition. If you want to get your taste of the vintage motorcycle vibe before that, make sure to come see us at Wheels and Waves in Biarritz on June 12-15. See you there!



The part of cafe racing that got left behind

Doing the ton. Say these words to any biker from the sixties and he will be able to tell you exactly what it means. I am willing to bet that you will hear the excitement in his voice as he explains it to you.

How I know? I have asked the exact same question to several bikers from back in the days. So what is “doing the ton”? It is one of the aspects of cafe racing that didn’t come along with the return of the cafe racer; actually racing on public roads and reaching speeds of over 100mph (“the ton”).

Sure we do
Alright, we do “race” our cafe racers. But admit it, it is mainly just for fun. The true prestige that came along with “doing the ton” is nowhere to be found. In order to understand why this used to be different, you need to look into the past. What was cafe racing about anyway?

Bread and circuses
Record racing, later cafe racing, was invented by young British bikers who hung around juke boxes in cafes to kill time. Back then a song (or “record”) took about three minutes. Record racing meant taking off to a predetermined point once the record started and returning before it ended. The goal was to reach 100mph (“doing the ton”) during the run. If you did this, you earned the prestigious title “ton up boy”.

So where did the all the prestige go?
Doing the ton on a bike is no longer a challenge. In all fairness, the bike you were on when you got your motorcycle license is probably capable of doing it. The technique simply allows it, so there is no proud to receive from it anymore; anyone can do it.

There must be much more to appreciate then…
This is what makes the vintage and retro bike scene special. We revived the era of cafe racing, but we left the actual racing in the past. Looks are important, but we do take in account that accidents can happen. This is also why we have our Tailored Technology philosophy; to offer gear with which we can look stylish yet travel safe. Although the retro-wave seems to be all about the past, this means it might very well be the best evolved segment of motorcycling that is around today.

Maybe that is what makes this scene a keeper. Ride safe!