REV’IT! acquires Tryonic

Today REV’IT! Sport International announces that it has acquired TRYONIC, an Italian brand specialized in top-class protection products, rated amongst the top in the global market (www.tryonic.com).

“The acquisition of TRYONIC is – after acquiring the GORE-TEX® license for apparel and gloves in 2009 – the next big moment for our company”, says Ivan Vos, Managing Director of REV’IT! Sport International B.V.

“Consumer awareness related to personal protection in the performance of sport is growing. TRYONIC offers a wide range of truly unique and complementary products – many of which have one or more patents – to meet this demand. This strategic acquisition is in line with our ambition to become the world’s leading brand in gravity sport safety products.”

The full Spring/Summer 2012 range, including TRYONIC will be presented at EICMA, Milan (8-13 November 2011) in Hall 2, stand number P17.

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